Wraparound labels are the perfect solution for bottled products such as carbonated soft drinks, water, juices, and other beverages. These labels are specifically designed for high-speed machine application, ensuring an efficient and consistent labelling process that is ideal for large-scale production.
One of the standout features of wraparound labels is their seamless, full-wrap branding capability. By wrapping entirely around the bottle, they provide a 360-degree branding surface, allowing for maximum exposure of your product’s design, logo, and essential information. This continuous branding space enhances product visibility on the shelves, helping your brand stand out among competitors.
What is Wraparound Labels?
Wraparound labels are a type of product label designed to wrap entirely around containers, such as bottles, cans, and jars. They are machine-applied, providing a seamless, 360-degree branding surface, which makes them ideal for bottled products like carbonated soft drinks, water, juices, and other beverages.
Unlike traditional self-adhesive labels, wraparound labels are typically made from thin, flexible films like BOPP (Biaxially Oriented Polypropylene), which makes them lightweight, durable, and cost-effective. They are printed on a roll and wrapped around the container, with the edges overlapping and securely bonded, creating a smooth, high-gloss finish.
Advantages of Wraparound Label Printing
Flexo printing is celebrated for its versatility, combining speed, quality, and cost-effective printing options. Additionally, it offers several other benefits including:
Full Coverage Branding:
Wraparound labels provide a continuous branding surface around the container, maximising space for product information, logos, and promotional messaging.
Cost-Effective Solution:
Compared to self-adhesive labels, wraparound labels are more economical, especially for high-volume production runs, as they use less material and have faster application speeds.
High Durability & Quality:
Made from durable materials like clear BOPP, white BOPP, or metallised BOPP, these labels are resistant to moisture, scuffing, and tearing, ensuring your product looks great from production to the end consumer.
Environmentally Friendly:
Wraparound labels are easily removable, facilitating the recycling process for bottles and other containers, making them an eco-conscious choice for businesses.
Let Us Help You Choose the Best Print Method for Your Labels
As one of the nation's leading label manufacturers and custom label suppliers, our mission at Bidvest Labels is to provide efficient and cost-effective solutions while fulfilling high consumer expectations.
To achieve this, Bidvest Labels proudly offers a variety of printing technologies. These diverse capabilities enable us to tackle any project size for you.
Unsure which label printing technology suits you best? Our team of label printing experts is here to assist. We'll collaborate with you to identify the optimal balance of print quality, cost, turnaround time, and label quantity for your specific needs.
We handle the evaluations on a case-by-case basis, guiding you to the ideal solution for your requirements. For a quote or more information on how we can assist with your customer’s label needs, please contact us.
